People are increasingly asking AI, not Google, to help them discover products. A recent shopping report says Americans, this holiday season, will likely turn to large language models this season to find gifts, deals, and sales instead of traditional search.

Retailers could see up to a 520% increase in traffic from chatbots and AI prompts in 2025 compared to 2024, according to the report. For brands, that means figuring out how to show up in AI-generated recommendations, and fast.

This surge in AI-driven traffic is the bet behind The Prompting Company , a YC-backed startup helping products get mentioned in AI apps through GEO (generative engine optimization), a strategy designed for a future where AI agents browse the internet on users’ behalf.

The four-month-old startup, founded by

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