As the weather starts to cool down and we enter tailgating season in the U.S., Pabst Blue Ribbon and technical outerwear clothing brand 686 have teamed up to revolutionize the drinking game with a jacket featuring a built-in beer cooler.

Picture this: You're tailgating in the parking lot outside of your favorite team's stadium, and instead of hauling around a cooler the whole time, you can hop from tailgate to tailgate with your hands free... all while carrying at least 12 ice-cold beers with you.

A full 6-pack of beer can fit in the back of the jacket, which is fully insulated and waterproof to keep your beers cold and your back dry. The front pockets of this bad boy are also waterproof-lined and can support a couple of beers each.

This gentleman on Instagram shows just how perfe

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