Reliance Industries and Google on Thursday entered into a partnership to accelerate the use of artificial intelligence across consumer and enterprise segments in India. The move comes amid a series of alliances between telecom and technology firms and global AI players seeking to widen access to advanced AI tools in the country.

Bharti Airtel was the first to start the trend when in July it partnered Perplexity to offer free one-year access to Perplexity Pro, worth Rs 17,000 to its entire customer base. On Tuesday, OpenAI on a standalone basis, announced a one-year free access plan for its new ChatGPT Go, which was earlier priced at a concessional Rs 399 a month, in India.

Under the Reliance-Google agreement, eligible Jio users will get free access to Google’s AI Pro plan for 18 mon

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