Women and Gen Z Are Rewriting the Art Collecting Playbook

Summary • Art Basel & UBS release the 2025 Survey of Global Collecting revealing that women collectors are outspending their male counterparts by 46% • Additional insights include the prominent presence of high-spending Gen Z collectors in fine arts and collectibles and luxury sectors • Digital art also saw a sharp uptick, nearly tied with sculpture as third for overall spending

The 2025 Art Basel & UBS Survey of Global Collecting makes one thing clear: the Great Wealth Transfer is here. Gathering insights from 3,100 high-net-worth collectors across 10 global markets — 76% identifying as Gen Z or Millennials — the report puts numbers behind the future of collecting, with women and young collectors leading the charge.

Alongside a generational shift, the survey saw an ongoing market