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Two Scottish cities have earned a place among the UK’s most celebrated literary destinations, with travellers increasingly seeking experiences inspired by books set in real locations. Edinburgh and Glasgow feature in the top ten most written-about cities in literature , attracting fans eager to walk in the footsteps of their favourite characters. ‌

Set-jetting is tipped to be one of 2026’s biggest travel trends, with 81 percent of Gen Z and Millennial travellers planning trips influenced by movies, books, and TV shows, according to Expedia. ‌

Edinburgh tops the Scottish literary rankings with 19.1 million mentions, edging out Glasgow, which records 16.1 million. The capital’s historic streets and gothic charm have inspired countless novels, from Trains

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