Le Coq Sportif has made itself heard for the first time since its acquisition in July. On October 29, the sportswear brand unveiled the collection that will be worn by the French Olympic and Paralympic Team at Milan-Cortina. Made possible by a contract renewed by the French National Olympic and Sports Committee (CNOSF) and the French Paralympic and Sports Committee (CPSF), this presence at the upcoming Winter Olympics will give Le Coq Sportif a fresh platform for visibility.

The Winter Olympics collection is divided into three categories: Village, with graphic pieces (hybrid hoodie, "maillot français" T-shirt and sherpa); Interview, with a retro-chic silhouette in frosted blue, inspired by the 1976 archives; Podium & Ceremony, with elegant pieces (beige marl duffle coat, safari-style

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