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Netflix announced a 10-for-1 stock split Thursday, a move that changes nothing fundamentally about the company, but could make the pricey individual shares more accessible to the retail investor.
Existing shareholders as of Nov. 10 will receive nine additional shares for each one they hold. They'll get that allotment on Nov. 14, and the stock will begin trading at the new post-split price on Monday, Nov. 17.
Netflix, the streaming leader whose shares have boomed over the last three years to above $1,000 apiece, said it was making the change to "reset the market price of the Company's common stock to a range that will be more accessible to employees who participate in the Company's stock option program."
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