The diffused, velvet texture of a matte lip is autumn’s answer to summer’s shiny, juicy lip gloss. But for fall and winter 2025, the new iteration is straight-up dry — as in, “I just got off a long flight without any balm in sight” dry.

Scroll on BeautyTok where matte lips are trending , and you’ll see influencers applying liquid pigment that sets to a powdery finish — and then it just keeps on drying. The result? Wrinkled, dehydrated lips that somehow look intentional.

Are Dry Lips Trendy?

In a world where everyone has at least five lip balms on their person at any given time, it seems sacrilegious to step out with a visibly dehydrated pout. And yet — this isn’t the first time a beauty trend has flipped the script.

“Tired girl” makeup recently went viral as a way to embrace the

See Full Page