In an age where creativity meets commerce, a French groom found an unconventional way to fund his wedding — by turning his tuxedo into an advertising board.
Dagobert Renouf, a tech entrepreneur from Lille, France, made headlines this week after revealing how he covered much of his wedding expenses by selling ad spots on his wedding suit to tech startups. Advertisement
On October 25, Renouf walked down the aisle in a sleek black tuxedo covered with 26 embroidered company logos — from AI ventures to SaaS and software tool firms. Even his own company, CompAi, bought one of the spots.
Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day 😍 (full cinematic video coming soon) — Dagobert - Corporate sellout 👔 (@dagorenouf) October 26, 2025
“It was a beau

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