When Martha Stewart brought her Hermès Birkin 35 in Marron chestnut brown with gold hardware with her to trial in 2004, it was cemented in pop culture history.

Now Fashionphile has named the media mogul the re-commerce platform’s 2025 holiday brand ambassador. Stewart appears in Fashionphile’s latest brand campaign, which was styled by Paolo Nieddu and photographed by Claire Leahy, and showcases Fashionphile’s curation of Chanel , Hermès, Louis Vuitton and Goyard bags. This is Fashionphile’s third ambassadorship thus far, following Emma Roberts and Nicole Richie .

Fashionphile said Stewart brings polish, the mastery of living and timeless style to the partnership — and embodies the spirit of authenticity and accessible luxury.

“The brand ambassadorship with Martha Stewart

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