You’ve probably never heard of Northwestern Golf. Yet this company once outsold Callaway, Cobra, and TaylorMade combined. Now, the forgotten giant is staging a comeback with golf’s most unpredictable ambassador.

John Daly became Northwestern Golf’s official partner and global brand ambassador on October 15, 2025. The two-time major champion isn’t just cashing checks. He’s collaborating on product development for the reimagined Thunderbird Performance Series. This partnership marks Northwestern’s boldest move in its return from years of dormancy.

Northwestern announced the partnership on Instagram with fanfare. “Legend meets legacy,” the post declared. “Founded in 1929, reborn in 2025 – the next chapter of American golf starts now!” The brand launched a giveaway offering fans a chan

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