Apple is reportedly preparing to introduce advertising within its Maps application, marking a significant shift in how the company aims to generate revenue from its popular navigation service. The new model will enable local businesses such as restaurants, retailers, and other service providers to pay for increased visibility in search results, raising questions about fairness, transparency, and the potential impact on user experience.

A Similar Model to App Store Search Ads

According to Bloomberg's Mark Gurman , the new Maps advertising system will mirror Apple's existing App Store Search Ads programme, where developers pay to promote their apps above organic search results. In the case of Maps, paid listings would appear more prominently than organic results when users search for s

See Full Page