There's a motto that the partners at Fight Agency, the strategy firm that represents New York City mayoral front-runner Zohran Mamdani, take seriously. The campaign that's having more fun is often the winner.  It’s a philosophy that the group of consultants have brought not only to Mamdani's campaign but to those of other candidates including Gina Hinojosa, who is running for governor of Texas, and Graham Platner, who is running for the Senate in Maine.

“We need to usher back in a politics of possibility,” said Morris Katz, one of the partners at Fight Agency, along with prominent strategists Rebecca Katz, Julian Mulvey, and Tommy McDonald. Fight Agency is setting itself and Mamdani up in a way they say could help Democrats learn lessons about what went wrong during the 2024 election cycl

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