At Indian weddings, grandeur and tradition usually take center stage, but one Kerala celebration has gone viral for blending culture with technology in a way no one expected. The bride’s father has become an internet sensation after guests noticed a Paytm QR code pinned neatly to his shirt pocket, allowing them to send their blessings and ‘shagun’ digitally.

The short video , now circulating widely online, captures a lively wedding scene filled with laughter and colour. But amid all the joy, it’s the father’s innovative gesture that steals the spotlight. Instead of handing over cash-filled envelopes, attendees were seen scanning the QR code and transferring money straight from their phones, a move many called eco-friendly and in tune with India’s fast-growing digital payment culture.

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