Of all the European broadcasters trying to figure out the future for their businesses in the digital and streaming era, few have been on as much of a rollercoaster ride as Germany’s ProSiebenSat.1 Media .
Battered by the global TV advertising downturn and shareholder squabbles, the company has been attempting to pivot to a digital-first model centered around streamer Joyn, while at the same anchoring its overnight ratings and build sellable global formats. ProSieben’s future ownership was recently decided when Italian shareholder MediaForEurope secured more than 75% of the voting shares and took control , but that has led to more questions.
German ministers and regional politicians quickly made clear their reservations about far-reaching changes following the takeover of the Unterf

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