Researchers believe they have found the perfect WhatsApp audio message length after a new generational divide has been revealed.

As many as four in five Brits do not listen to the very end of voice-notes, according to a new study.

Introduced in 2013, some seven billion phone audio messages are sent worldwide every day.

But not all mobile users are equally delighted to receive them.

While Gen Z youngsters are the most profilic voice-note users, sending the highest number and longest length audio messages, Baby Boomers send the fewest and shortest clips, a Talkmobile study has found. Now, Talkmobile researchers believe they have pinpointed the ideal length of an audio message.

Britain’s Baby Boomers, aged 60 to 78, are the quickest to cut-off a voice-note at two minutes and 30 seconds o

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