Reddit CEO Steve Huffman said AI chatbots aren’t a major traffic driver for the social platform despite companies like OpenAI and Google having seen progress in people using AI for search. During Reddit’s Q3 2025 call, the exec noted that Google search and direct access continue to be its top traffic drivers.

“[Chatbots are] not a traffic driver today. I think our relationships with the companies that we work for — or work with directly are healthy, and we both learned a lot over the last couple of years, really the value of Reddit’s data and where our respective products can go and how we can help each other. So I’m looking forward to continuing to work on these things with these partners. But they’re not a major traffic driver today,” Huffman said during the call with analysts.

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