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Shares of Getty Images closed down more than 6% on Friday after the company announced that it struck a multi‑year licensing agreement with Perplexity AI .

Perplexity will be able to display creative and editorial content from Getty Images through its AI-powered search tools as part of the deal, according to a release . The startup will also improve how it displays imagery on its platform by adding image credits and links to the source.

"Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience," Nick Unsworth, vice president of strategic development at Getty Images, said in a

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