Halloween is a night where you get to have fun, be silly, and be whoever (or whatever) you want. From trick-or-treating to Halloween parties, there will be a wide variety of costumes. It's always interesting to see what people choose.

Thanks to Google Freightgeist , we have a good idea of what the popular costumes are going to be this year.

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What is Google Frightgeist?

Google Frightgeist uses Google Trends search data to determine the top trending costumes of the year across the United States. Costume searches usually spike on Google every October, so the list is put together based on " year over year comparing September 2025 to September 2024 search interest in the United States."

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