Mirchi Bangla has created history with 1,000 hours of uninterrupted live entertainment, a first-of-its-kind celebration that captures the essence of Durga Pujo and Kali Pujo across Bengal.

This year marked a double milestone for Mirchi. While the brand took the festival live for 1,000 hours across Bengal, its iconic property Sunday Suspense surpassed 3 million subscribers on YouTube, recording 1.2 billion lifetime views and 372.6 million hours of watch time. With this, Sunday Suspense continues to be one of Bengal’s most popular audio storytelling series.

Expanding beyond Kolkata, Mirchi brought Pujo cheer to Siliguri, Asansol, and Durgapur. From city pandals to neighbourhood RWAs, and from iconic hotspots to surprise live sessions on the streets, Mirchi RJs were present everywhere—

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