Cloud Sets the Standard

Amazon Web Services (AWS) was once again the most powerful growth driver for the company. AWS' cloud division reported an increase of 20% over the previous year in revenue. It topped $33 billion. This was well over analyst expectations. AWS also made $11.4 billion of operating revenue which is roughly two-thirds of Amazon's overall operating profit.

This performance is a testament to Amazon's status as a key element for Amazon's model of business in spite of increasing competitors from rivals in the tech industry like Google or Microsoft.

Retail and advertising continue to Expand

Amazon's digital marketing division has also produced impressive results and revenue increased by 24 percent in the range of $17.7 billion. Amazon revenue growth 13% over the course of

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