TORONTO — When the Toronto Blue Jays started their playoff run, something more than a World Series was brewing.

Tim Hortons, which has partnered with the baseball team for roughly 20 years, was working on turning its hot beverage cups blue and emblazoning them with a Jays logo.

Almost immediately after their Oct. 12 release in Ontario and parts of Atlantic Canada, the to-go cups cropped up in customer hands and on social media. Their appearances only grew as the team made it deeper into the American League Championship Series.

“Let me put it this way, we thought we ordered enough, then we learned we didn’t order enough, and then we ordered even more and luckily, they made it to restaurants on time,” Tim Hortons president Axel Schwan said in an interview this week, when asked how the cof

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