The world of luxury and artistry converged in New York City on October 15th, 2025, as Curtis “ 50 Cent ” Jackson and Lalique unveiled the 505 Edition Branson Cognac at an exclusive launch event held at the elegant Lalique Townhouse in Manhattan.

The evening shimmered with refinement and star power as Lalique’s Executive Chairman and CEO, Silvio Denz, joined Jackson in welcoming VIP guests who raised their glasses to celebrate the official debut of this extraordinary partnership between Sire Spirits and Lalique.

Founded in 2018, Jackson’s Sire Spirits —home to Branson Cognac and Le Chemin du Roi Champagne—was built on a foundation of legacy and excellence. By 2019, Jackson turned to Lalique, the legendary French crystal house, to craft a decanter worthy of his vision.

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