Some of TikTok fitness and beauty creator Em Lora’s earliest hair memories are of sitting under a dryer at the salon, relaxing and straightening her hair. Not until her teen years in the 2010s and a wave of natural-hair creators dominated YouTube did she learn to care for and embrace her type 3 and 4 curls. It was a learning curve, but after slowly cutting off dead ends and figuring out her hair type and porosity, she finally found a routine that worked. After a few bouts with blonde hair, the 27-year-old found her signature shade of ginger. To prevent damage, she gets routine sew-ins and keeps her hair and scalp hydrated. Here’s how she maintains both her color and a regular schedule in the gym.

9 p.m.: Every two weeks, I deep-clean my scalp. I use a head massager to wash it. I was us

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