Though we all know Louis, Gucci, and Saint Laurent live in Chadstone, what’s Porsche doing there? Opening a home base for its fans.

When you’re in the business of fast cars and ultimate performance, it makes sense to double down on the ownership experience once you’ve joined the elite club.

But in the case of Porsche – where the point of entry starts from at least $130,000 – the German luxury marque is looking to connect like-minded fans and customers in Victoria with its new pop-up store in Chadstone – the largest shopping centre in the Southern Hemisphere.

Though it makes sense for fashion brands to populate the 230,442 m² space to accommodate retail buyers and their budgets, what’s a luxury car maker like Porsche doing there?

Well, one key brand executive said the newly launched ‘Po

See Full Page