As national home prices hit fresh records, a new quarterly snapshot shows caravans are moving from holiday parks into the housing conversation – and a rising brand has just pulled off a historic double at the top of the market.

Caravans are shifting gear from leisure purchase to housing strategy as more Australians weigh life on the road against record property prices – with some homes on wheels still selling for under $60,000.

By comparison, PropTrack data shows the value of a median house moved closer towards a million dollars ($935,000) in September, while a typical unit now costs almost $700,000.

Into that backdrop lands the Q3 2025 RV Market Brand Consideration Report from Retain Media, a broad read on consumer interest across the recreational vehicle sector based on more than 2.8

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