Sensodyne, a name synonymous with trust and care for several leading dental hygiene experts, announces the launch of Pronamel by Sensodyne, a first-in-class toothpaste designed to protect and strengthen enamel. Enamel is the tooth’s natural shield, but one that can be damaged and worn away over time. Supported by over 20 years of scientific research, Pronamel marks the beginning of a new chapter in oral care for consumers who wish to continue enjoying their favourite drinks and foods.

Enamel: What is it and why is it important?

Enamel is the hard, outer layer of the tooth and it is the strongest substance in the body, even harder than bone! Enamel’s purpose is to protect the sensitive inner layers of teeth from acids, bacteria, and temperature changes. The problems arise when the enamel

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