The new world of college football has become attached with dollar signs. Right now, no one’s cashing in quite like Bryce Underwood . The Michigan QB is only eight games into his college career and yet his bank account is already heavier than some NFL QBs. Why? Because the Wolverines’ NIL engine, Champions Circle, backed by heavy-hitting boosters from billionaires like Larry Ellison , has turned Ann Arbor into a financial fortress. And that’s exactly what’s got one of their biggest rivals paying attention.

In a move that could redefine the Big Ten’s balance of power, Michigan State’s athletic department is officially entering the money chat. According to ESPN’s Pete Thamel’s X report on October 31, “ Michigan State’s board approved today the initiation of “Spartan Ventur

See Full Page