It has been over three years since the Tata Group began the recovery of Air India and the journey has been far from smooth. Tata Sons agreed to acquire Air India in October 2021 and formally took charge in January 2022. In the same year, it fully acquired AirAsia India, later renaming it AIX Connect. In September 2022, the company launched its five-year revival strategy, “Vihaan,” under the leadership of former Singapore Airlines executive Campbell Wilson.
The strategy’s key objectives included consolidating Tata ’s four-airline portfolio into the Air India (AI) Group, modernising the fleet, upgrading IT systems, training crew, and standardising customer experience. However, implementing a merger of this scale comes with challenges, and they are visible in the earnings figures. Notably,

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