Strawberry glaze, orange cream and now…toothpaste?

Titled the Mint Condition Smile Smoothie, California-based grocer Erewhon ‘s latest smoothie collaboration is the first of its kind, launched with oral care brand Boka. The frozen concoction is inspired by Boka’s Ela Mint Nano-Hydroxyapatite Toothpaste, with hints of green tea and key organic ingredients such as citrus, coconut milk, mango, and, of course, mint.

“The smoothie was inspired by the intentional ingredients and delicious flavor profile of Boka’s toothpaste,” Sarah Mountcastle Mitchell, general manager of Boka, told WWD. “We’re thrilled to launch the Mint Condition Smile smoothie with Erewhon, Boka’s first retailer and a continued strategic partner for the brand. This collaboration represents a seamless alignment between

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