Pornhub's UK traffic dropped by 77% compared to July, following the introduction of stricter age verification for adult websites under the Online Safety Act (OSA), it said. The firm suggests that sites not complying with the new rules are gaining an advantage.

According to the date from Google shows searches for the world's most popular adult site, which ranks 19th overall among all websites, based on Similarweb data, reduced to nearly half after the law got implemented, a report by BBC noted.

The company’s statement is the latest sign that people in the UK are changing their online habits since the OSA took effect.

What is Online Safety Act?

The main emphasis of the OSA is to make the internet a safer space for UK users, particularly children. It sets out a series of laws and re

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