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Netflix, Amazon Prime, Apple TV+ customers are being urged to threaten to cancel - or use trials - to save cash. There is so much competition in the market, you are likely to be offered a retention deal, which can sometimes be 50% or more off for perhaps three or six months.

That's according to Dan Wilderness at the personal finance website the Financial Wilderness. Ben Smye at the website Hotukdeals says Sky customers have talked on its forums about cutting their bills by more than 30% by cancelling existing subscriptions and waiting for retention offers.

He says: “If you’re still paying for Sky TV, moving over to Now will save you a packet … My top trick is to go through the [Now] pass cancellation process each month.

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