Over the years, NASCAR’s Cup Series has had some big-name sponsors. From Winston’s long-running deal that defined the sport’s modern era to later partnerships with Nextel, Sprint, and Monster Energy, sponsorships have always played a huge role in NASCAR’s story.

In recent years, NASCAR moved away from one main title sponsor to a “Premier Partners” model. That brought in major brands like Coca-Cola, Busch Light, GEICO, and Xfinity. But now, there’s a big change. NASCAR is saying goodbye to longtime partner GEICO and welcoming Freeway Insurance as its newest Premier Partner.

One insurance group over another

The announcement that Freeway Insurance will become the Official Insurance Partner of the NASCAR Cup Series and take on naming rights for the Freeway Insurance 500 at Phoenix Raceway

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