Alex Tilley created what’s now known as the Tilley hat in 1980.

Alex Tilley, the designer of the iconic Canadian hat bearing his name, has died at 87.

The avid sailor created what’s now known as the Tilley hat in 1980 to cater to outdoor enthusiasts.

Well known for its classic beige, wide-brimmed hat, Tilley Endurables also offers a range of other products, many of which come with lifetime guarantees.

Tilley announced in 2015 that he was planning to retire and sell the company .

Finished hats sit in piles at the Tilley Endurables factory in Toronto in January, 2017.

It was acquired by U.K.-based Hilco Capital, which in turn sold it to Toronto-based Gibraltar & Co. in 2018.

Tilley chairman Joe Mimran says Alex Tilley was “an inventor, an adventurer and a true Canadian original.”

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