Jemimah Rodrigues’ unbeaten 127 off 134 balls that powered India’s victory against Australia on Thursday also marked a pivotal moment in her brand endorsement journey. Experts now predict up to a 100% surge in her endorsement value, positioning her alongside established stars like Smriti Mandhana and Harmanpreet Kaur in the marketability stakes, provided she sustains her performance in the long-run.

Rodrigues’ endorsement catalogue includes Red Bull, Hyundai, Gillette, Dream11, HMD (Human Mobile Devices), boAT and Platinum EVARA, and she takes home around Rs 25 lakh per endorsement.

According to Munish Vaid, vice-president, Primus Partners, from where she stands now, she might be looking at individual deals in the Rs 50 lakh range annually. For medium term (2-3 years), if she becomes

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