AAA of Michigan is taking aim at speeding in a new campaign intended to help make the roads safer.

AAA Spokesperson Adrienne Woodland tells us through its new campaign, “Crashes Hit Different,” the organization aims to change public perception and highlight the real consequences of excessive speed. She says federal statistics from 2024 show speeding is nearly as deadly as drunk driving.

“ Drunk driving accounted for about 30 % of traffic fatalities, while speeding was responsible for about 29%,” Woodland said. “ So pretty much speeding and drunk driving are almost the same percentage of traffic fatalities in the U.S.”

Woodland says there’s a perception problem at the root of the issue here.

“Speeding remains socia

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