Tollywood braces for a mega box-office battle as multiple big-ticket releases vie for screens and audiences — with over Rs 350 crore riding on the festive season

xTollywood is heading for a high-voltage box-office clash this coming Sankranthi, with several star-studded films set to release during the festival season. Traditionally the most lucrative period for Telugu cinema, Sankranthi draws families to theatres across Andhra Pradesh and Telangana for four days of celebrations and screenings.

“Sankranthi is the biggest festival for Telugus, and audiences love watching films together with their families,” says producer-director Abhishek Nama. “Big-star movies are much-awaited during this season. Fans celebrate the festival with their favourite stars on screen — it’s become as much a ritua

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