BOURNEMOUTH, ENGLAND - DECEMBER 26: A AFC Bournemouth fan dressed as Santa Claus looks on prior to the Premier League match between AFC Bournemouth and Crystal Palace FC at Vitality Stadium on December 26, 2024 in Bournemouth, England. (Photo by Steve Bardens/Getty Images)

Boxing Day football has long been woven into the nation’s cultural fabric, with families traditionally watching multiple matches throughout the day. It is intertwined into Britain’s festive rhythm, as familiar as the Boxing Day sales. But that tradition could change if the Premier League proceeds with plans to stage just one Boxing Day fixture. By condensing this beloved ritual into a single, exclusive match, broadcasters could transform the entire value equation of sports advertising.

We have seen how exclusivity can

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