New Delhi: The car industry is quietly changing. Cars are no longer just about engines and wheels; they are slowly turning into subscription-based products. What started as small, optional online services has now grown into a business model where car owners pay monthly or yearly fees for features that earlier came free.

Big carmakers are already experimenting with this idea. BMW, for example, offered a monthly plan for heated seats and heated steering wheels in markets like South Korea and the UK, charging around $18 a month. After heavy criticism, the company withdrew the plan, but it opened the door for others to try similar strategies.

Mercedes Subscription plan

Mercedes-Benz launched a service called “Acceleration Increase” in the US, costing about $60 to $90 per month or $600 to

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