For consumers, the next phase of telecom bundling promises more than entertainment as it will bring advanced AI tools directly to their phones.

From generative search and image creation to document analysis and professional-grade assistance, users are now gaining access to premium AI platforms once available only through paid subscriptions.

This marks a shift in how telcos are defining value: it’s no longer just through free data or OTT perks, but through powerful AI-driven productivity tools that could reshape everyday digital experiences.

Reliance Jio was the latest to enter this race last week, announcing a partnership with Google to offer its users 18 months of free access to the AI Pro plan, valued at Rs 35,100 per person. The offer includes access to Google’s Gemini 2.5 Pro mo

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