Luke Kwon used to open Instagram habitually every morning. Not anymore. The app that built his golf content career has become “not safe anymore,” with thousands of comments flooding in about an incident that occurred at an internet invitational. The contradiction is stark: social media builds golf creators, then tears them down overnight.

What could force a popular golf content creator to avoid his own feeds? What happened at the Internet Invitational that sparked such backlash? The answer lies in a moment Kwon claims he didn’t even realize was disrespectful until the video went viral. Now, after days of silence, he’s finally ready to explain why he stayed quiet and offer the apology everyone’s been waiting for.

Luke Kwon broke his silence with a YouTube video titled “Addressing inter

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