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An energy firm with 300,000 customers has moved to launch its first-ever personalised tariff that could save £200 a year from bills.

So Energy is initially trialling the tariff with around 100 customers who have signed up to a waiting list. It will use data from smart meters to create three individual rates based on a customer’s habits and when they are using the most and least electricity.

So Energy is rolling out its new “So Unique” tariff, which, instead of applying standard peak and off-peak times to every customer, identifies an individual home’s energy patterns and creates tailored peak, off-peak and super off-peak bands.

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The peak, off-peak and super off-peak time bands will be uniq

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