Federico Marchetti first published his memoir, “Le Avventure di un Innovatore [The adventures of an innovator]” cowritten with Daniela Hamaui, in 2023 and now an American edition from Post Hill Press has come out — with a few twists. First, the book is called “The Geek of Chic” in the U.S., taken from the title of a 2012 profile of him in The New Yorker. There also is a different ending, since Marchetti — who founded Yoox and subsequently merged it with Net-a-porter to form the Yoox Net-a-porter Group — has added a chapter that covers his post- YNAP career advising companies and first Prince, and now King, Charles on sustainability and the environment. He also sits on the board of the Giorgio Armani Group and recently became a minority investor in a fund that is planning a 200 million e

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