Just past midnight, India’s long-awaited tryst with the Women’s World Cup finally began as the team defeated South Africa by 53 runs in Mumbai.

After the heartbreaks of 2005 and 2017 to Australia and England respectively, an entire nation erupted in joy. Brands joined the celebration too, flooding social media with messages of pride, humour and emotion.

Here are some of the standout tributes:

Coca-Cola

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Adidas

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Swiggy

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Thums Up

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Puma

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