Promotions play a significant role in a film’s success, particularly in the digital era. But even now, most of the films in the Telugu film industry opt for a traditional promotions template, which is outdated and doesn’t attract audiences anymore. Many producers just hold a trailer launch event, a pre-release event, a press meet, and interviews with the print, broadcast, and digital journalists, and social media influencers.

In a recent interview with the Gulte Pro, producer Dheeraj Mogilineni was asked about this dated approach to promotions. He said that many producers don’t know how to promote their films and don’t even have that subject in their filmmaking syllabus. He stated that unless or until makers uniquely promote their films and grab audiences’ attention, people will not come

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