Bengaluru: In a bid to curb rampant waste dumping, Bengaluru Solid Waste Management Ltd (BSWML) has launched a new initiative offering a Rs 250 reward to anyone who records and shares videos of littering incidents. The move follows the earlier ‘Kasa Suriyuva Habba’ campaign, which targeted litterbugs by dumping garbage at their doorsteps.

The videos can be shared on BSWML’s dedicated WhatsApp number, 9448197197.

BSWML Managing Director Karee Gowda said the agency has received a clear mandate from the government to address key waste management issues while restructuring infrastructure to meet the city’s needs over the next 30 to 40 years.

“Given a freehand by the government, BSWML is able to take bold steps, including dumping waste at the doorsteps of such mischief mongers who care less

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