Kristi Noem has experimented with quite a few beauty trends over the years. In the early 1990s, Noem sported blonde curls with maximum volume, and rocked a short, layer-tastic Karen cut in the 2010s. These days, although Noem's hair extensions often look obnoxious due to their massive length and quantity, they're still an improvement compared to some of her past 'dos. When it comes to makeup, however, Noem's current approach has gone in the wrong direction, leaving us longing for a return to her older cosmetic style.
Noem's 2025 look is a quintessential example of the "Republican makeup" trend, complete with false eyelashes, heavy brows, and a thick layer of cakey foundation. In contrast, Noem's earlier look was considerably understated, as evidenced by a vintage pic she shared on

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