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In the age of hyper-visibility and social media filters, beauty goals are evolving from correction to prevention. Increasingly, millennials and Gen Z are embracing ‘preventive aesthetics’ – a proactive approach to skincare that uses subtle, science-backed treatments to delay visible signs of ageing. Rather than waiting for wrinkles to set in, this new generation is focusing on maintenance: protecting collagen, improving texture, and enhancing glow before damage becomes irreversible.

From Botox and dermal fillers to laser toning and microneedling, the idea is not to change one’s appearance but to preserve it.

The New Era Of Preventive Beauty

“ Preventive aesthetics means using subtle, early interventions to delay visible aging. Earlier, people in their 40s or 5

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