In the latest turn of events, Swiggy’s Instamart, Flipkart Minutes, and Zepto are in a bid to scrap or reduce fees to attract high-frequency users during the festive rush, Moneycontrol reported. This comes at a time when the sector is facing intense competition, while companies are under pressure to balance growth with profitability.

Swiggy’s Instamart recently rolled out free delivery and no handling or surge charges on orders above Rs 299 as a part of its ‘MegaSavings Festival’. Flipkart’s quick delivery arm, Minutes, is offering zero platform fee, no additional charges, and free delivery starting at Rs 99.

The move comes soon after Zepto removed its platform fee and began offering free delivery with no minimum order value, following its $450 million fundraise. The platform fee or hand

See Full Page