In the heart of India’s small towns – with population size of three lakh – where kirana stores, tailoring shops, and roadside eateries form the backbone of local economies, Purple Finance is expanding its business by providing secured loan against property (LAP), with ticket sizes averaging Rs 7 lakh.

The loan size is 40%, or even 100% lower than listed housing finance companies whose average ticket size hover between Rs 10-15 lakh in the affordable housing segment.

Founded in 2021 by four entrepreneurs, the non-banking finance company (NBFC) has rapidly scaled its presence across seven states, including Maharashtra, Madhya Pradesh, and Uttar Pradesh, with 44 branches and a clear ambition to become a Small Finance Bank (SFB) by 2028.

Currently at a loan book Rs 170 crore, Purple’s net w

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